{"id":1673,"date":"2025-11-05T03:13:29","date_gmt":"2025-11-05T03:13:29","guid":{"rendered":"https:\/\/woyura.com\/woyura-world\/"},"modified":"2026-03-25T13:25:09","modified_gmt":"2026-03-25T13:25:09","slug":"woyura-world","status":"publish","type":"page","link":"https:\/\/woyura.com\/en\/woyura-world\/","title":{"rendered":"Woyura World"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1673\" class=\"elementor elementor-1673 elementor-67\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603f624 e-flex e-con-boxed e-con e-parent\" data-id=\"603f624\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/woyura.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/HORIZONTAL.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a0f6a e-flex e-con-boxed e-con e-parent\" data-id=\"a9a0f6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e890917 e-con-full e-flex e-con e-child\" data-id=\"e890917\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09dc23 elementor-align-center elementor-widget elementor-widget-raven-heading\" data-id=\"c09dc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">Woyura World<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe46ebb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fe46ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Woyura is not a backpack brand. <b>We are a social transformation movement<\/b> through ancestral weaving.<\/p><p>We are born from the <b>mysticism of Wayuu knowledge,<\/b> where the past is magical and each stitch tells a thousand-year-old story. We are the bridge between our grandmothers&#8217; wisdom and the sophistication of the contemporary world.<\/p><p>Led by Erika Fern\u00e1ndez, a woman of Wayuu lineage, we transform heritage into living threads, knowledge into conscious luxury, tradition into a silent revolution for every woman who creates one of our backpacks with her hands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ad713 e-flex e-con-boxed e-con e-parent\" data-id=\"39ad713\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb609a0 e-con-full e-grid e-con e-child\" data-id=\"eb609a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2ab9e5 e-con-full e-flex e-con e-child\" data-id=\"a2ab9e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1893b5 elementor-widget elementor-widget-text-editor\" data-id=\"e1893b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>We revive and preserve knowledge<\/b> because we understand the sacred power of weaving in Wayuu culture: it is living memory, a meeting place and community building, a repository of the deepest feminine feelings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-750272e e-con-full e-flex e-con e-child\" data-id=\"750272e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b7adb elementor-widget elementor-widget-text-editor\" data-id=\"21b7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>We create economic independence,<\/b> not dependencies, because everything is born and created from Guajiro territory, in woman-to-woman conversations, without intermediaries, with fair payment for excellence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a86539 e-con-full e-flex e-con e-child\" data-id=\"0a86539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b12f6c1 elementor-widget elementor-widget-text-editor\" data-id=\"b12f6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>We work hard with 120 Wayuu weavers<\/b> so they have time and resources to refine their techniques and thus elevate Colombian craftsmanship to the highest global standards. We believe that ancestral technique is the new luxury of the 21st century.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe23452 e-con-full e-flex e-con e-child\" data-id=\"fe23452\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e4b13 elementor-widget elementor-widget-text-editor\" data-id=\"e3e4b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>We respect sacred times<\/b> because each knot tells a story and haste kills the magic.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8072a2c e-flex e-con-boxed e-con e-parent\" data-id=\"8072a2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c678165 e-con-full e-flex e-con e-child\" data-id=\"c678165\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c74d5f9 elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"c74d5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">our cultural mission<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b3b83 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24b3b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>We educate about the invaluable value of Wayuu weaving<\/b> so it is honored, protected, and globally recognized.<\/p><p>We defend denomination of origin certifications and teach how to differentiate a common backpack from one that had fair payment.<\/p><p>We show how <b>handmade with history is true contemporary luxury.<\/b><\/p><p>We transform the perception of the Wayuu backpack: from a folklore accessory to a high-end piece for formal settings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44b422f e-con-full e-flex e-con e-child\" data-id=\"44b422f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6524b elementor-widget elementor-widget-raven-image\" data-id=\"0f6524b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-image\">\n\t\t\n\t\t\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1125\" src=\"https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A2962.jpg\" class=\"attachment-full size-full wp-image-159\" alt=\"\" srcset=\"https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A2962.jpg 1080w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A2962-288x300.jpg 288w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A2962-983x1024.jpg 983w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A2962-768x800.jpg 768w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A2962-600x625.jpg 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c8682 elementor-widget elementor-widget-raven-image\" data-id=\"a9c8682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-image\" data-parallax=\"{&quot;y&quot;:-100,&quot;smoothness&quot;:30}\">\n\t\t\n\t\t\n\t\t<img decoding=\"async\" width=\"534\" height=\"801\" src=\"https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A3451.jpg\" class=\"attachment-full size-full wp-image-160\" alt=\"\" srcset=\"https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A3451.jpg 534w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/O9A3451-200x300.jpg 200w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7309726 e-flex e-con-boxed e-con e-parent\" data-id=\"7309726\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6e8151 e-con-full e-flex e-con e-child\" data-id=\"f6e8151\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-495cbb5 elementor-widget elementor-widget-raven-image\" data-id=\"495cbb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-image\">\n\t\t\n\t\t\n\t\t<img decoding=\"async\" width=\"800\" height=\"1101\" src=\"https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/mujerwouyra.jpg\" class=\"attachment-full size-full wp-image-164\" alt=\"\" srcset=\"https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/mujerwouyra.jpg 800w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/mujerwouyra-218x300.jpg 218w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/mujerwouyra-744x1024.jpg 744w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/mujerwouyra-768x1057.jpg 768w, https:\/\/woyura.com\/wp-content\/uploads\/2025\/11\/mujerwouyra-600x826.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d19605 e-con-full e-flex e-con e-child\" data-id=\"3d19605\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75c8e55 elementor-align-right elementor-widget elementor-widget-raven-heading\" data-id=\"75c8e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">Our Legacy<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1ca2f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ec1ca2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In every Woyura lives the conversation between generations, the encounter between worlds. We are heritage that becomes alive. We are the future woven with ancestral wisdom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4fb1e1 elementor-align-right elementor-widget elementor-widget-raven-button\" data-id=\"b4fb1e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none elementor-button raven-button-text-align-right raven-button-link elementor-animation-grow\" href=\"https:\/\/woyura.com\/en\/anatomy-of-a-woyura\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tAnatomy of a Woyura\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Woyura World Woyura is not a backpack brand. We are a social transformation movement through ancestral weaving. We are born from the mysticism of Wayuu knowledge, where the past is magical and each stitch tells a thousand-year-old story. We are the bridge between our grandmothers&#8217; wisdom and the sophistication of the contemporary world. Led by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1673","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Woyura World - Woyura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woyura.com\/en\/woyura-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woyura World - Woyura\" \/>\n<meta property=\"og:description\" content=\"Woyura World Woyura is not a backpack brand. We are a social transformation movement through ancestral weaving. We are born from the mysticism of Wayuu knowledge, where the past is magical and each stitch tells a thousand-year-old story. We are the bridge between our grandmothers&#8217; wisdom and the sophistication of the contemporary world. 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We are a social transformation movement through ancestral weaving. We are born from the mysticism of Wayuu knowledge, where the past is magical and each stitch tells a thousand-year-old story. We are the bridge between our grandmothers&#8217; wisdom and the sophistication of the contemporary world. 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